{"id":23066,"date":"2020-12-19T16:07:14","date_gmt":"2020-12-19T13:07:14","guid":{"rendered":"https:\/\/www.americanlife.com.tr\/?p=23066"},"modified":"2022-07-04T21:25:57","modified_gmt":"2022-07-04T18:25:57","slug":"franchising-alirken-dikkat-edilmesi-gerekenler","status":"publish","type":"post","link":"https:\/\/www.americanlife.com.tr\/franchising-alirken-dikkat-edilmesi-gerekenler\/","title":{"rendered":"Franchise Al\u0131rken Dikkat Edilmesi Gerekenler"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-font-size:32px;\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:32;line-height:1.2;\"><strong>Franchise Al\u0131rken Dikkat Edilmesi Gerekenler<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;\"><p><strong>Franchising<\/strong>, kendi i\u015fini kurmak isteyen giri\u015fimci adaylar\u0131 i\u00e7in pek \u00e7ok avantaj\u0131 olan bir yol. Giri\u015fimci, isim hakk\u0131 ald\u0131\u011f\u0131 marka sayesinde sadece marka bilinirli\u011fi de\u011fil, lokasyon se\u00e7imi, ruhsatland\u0131rma, giri\u015fimcinin e\u011fitimi, personel al\u0131m\u0131 ve e\u011fitimi, pazar ara\u015ft\u0131rmas\u0131, yaz\u0131l\u0131mlar, sat\u0131n al\u0131mlar, dekorasyon ve daha pek \u00e7ok konuda y\u0131llar i\u00e7inde elde edebilece\u011fi birikime bir anda sahip olur. Ba\u015fkalar\u0131n\u0131n tecr\u00fcbe ve birikiminden faydalanma \u015fans\u0131n\u0131 yakalar, ba\u015far\u0131ya giden yol i\u00e7in kestirme bir yoldan ilerler.<\/p>\n<p>Tabi ki bu yazd\u0131klar\u0131m, do\u011fru franchising hizmeti veren markalar s\u00f6z konusu oldu\u011funda ge\u00e7erli. Marka se\u00e7imi yaparken \u00e7ok dikkatli olmak gerekiyor. <strong>\u00dclkemizde franchising anlay\u0131\u015f\u0131 \u201c<em>tabelam\u0131 as, \u00fcr\u00fcnlerimi sat\u0131n al, benden de pek bir \u015fey bekleme<\/em>\u201d \u015feklinde olabilmektedir maalesef.<\/strong> Giri\u015fimci, b\u00f6yle yanl\u0131\u015f bir marka se\u00e7ti\u011finde, kendisini sadece para kayna\u011f\u0131 olarak g\u00f6ren, hi\u00e7bir hizmet sa\u011flamayan bir yap\u0131n\u0131n i\u00e7inde bulur. Bir taraftan ruhsatland\u0131rmayla u\u011fra\u015f\u0131rken, di\u011fer taraftan pek bilgi sahibi olmad\u0131\u011f\u0131 bir sekt\u00f6r\u00fcn inceliklerini \u00f6\u011frenmek zorunda kal\u0131r. B\u00f6yle bir markan\u0131n giri\u015fimciye marka bilinirli\u011fi d\u0131\u015f\u0131nda ba\u015fka bir fayda sa\u011flamayaca\u011f\u0131 a\u00e7\u0131kt\u0131r. Dolay\u0131s\u0131yla giri\u015fimci aday\u0131n\u0131n marka se\u00e7imi yaparken bu konuda iyi bir ara\u015ft\u0131rma yapmas\u0131 gerekmektedir. E\u011fer m\u00fcmk\u00fcnse s\u00f6z konusu markadan bayilik alm\u0131\u015f ve ayn\u0131 yollardan ge\u00e7mi\u015f \u015fube sahiplerine dan\u0131\u015fmak do\u011fru olacakt\u0131r.<\/p>\n<p>Yine \u00e7ok dikkat edilmesi gereken bir ba\u015fka husus, bayilik veren markan\u0131n baz\u0131 politikalar\u0131 konusunda iyi ara\u015ft\u0131rma yapmakt\u0131r. Baz\u0131 \u00e7ok uluslu markalar, isim hakk\u0131 verdi\u011fi giri\u015fimciler ad\u0131na kira s\u00f6zle\u015fmelerini kendileri yapmakta ve belli kriterlere g\u00f6re i\u015fletmeye el koyabilmektedirler. Bu, ilerleyen s\u00fcre\u00e7te giri\u015fimcinin iyi giden i\u015finin isim hakk\u0131 veren marka taraf\u0131ndan elinden al\u0131nmas\u0131 riskini do\u011furabilmektedir. Elbette isim hakk\u0131 veren markan\u0131n marka itibar\u0131n\u0131 korumak \u00fczere elinde baz\u0131 enstr\u00fcmanlar bulundurmas\u0131 normaldir. Fakat bu enstr\u00fcmanlar ger\u00e7ekten markan\u0131n iyili\u011fi i\u00e7in me\u015fru gerek\u00e7eler i\u00e7in mi kullan\u0131l\u0131yor, yoksa para kazanan noktalar\u0131n ele ge\u00e7irilmesi mi hedefleniyor? Bu analizi iyi yapmak laz\u0131m. Baz\u0131 markalar da kira kontrat\u0131n\u0131 kendisi yapmamas\u0131na ra\u011fmen, franchise s\u00f6zle\u015fmesinin ve bu s\u00f6zle\u015fme kar\u015f\u0131l\u0131\u011f\u0131nda al\u0131nan teminatlar\u0131n g\u00fcc\u00fcne dayanarak franchise alan giri\u015fimcinin k\u00e2rl\u0131 i\u015fini elinden alabilmektedirler. Bu riskleri elimine etmenin en iyi yolu markay\u0131 temsil eden \u015fubelerle g\u00f6r\u00fc\u015ferek ara\u015ft\u0131rma yapmakt\u0131r. Marka mevcut <a href=\"https:\/\/www.americanlife.com.tr\/subelerimiz\/\">\u015fubeler<\/a>le g\u00f6r\u00fcme ve fikirlerini alma talebinize olumlu cevap vermiyorsa istikametinizi ba\u015fka y\u00f6ne do\u011fru \u00e7evirmekte fayda vard\u0131r.<\/p>\n<p><a href=\"https:\/\/www.americanlife.com.tr\/franchise-veren-firmalar-arasinda-american-life-faktoru\/\">\u0130yi bir marka<\/a>dan isim hakk\u0131 almak, ticaret hayat\u0131na at\u0131lacak olan giri\u015fimci i\u00e7in \u00e7ok do\u011fru bir y\u00f6ntemdir. Ama se\u00e7im yaparken dikkatli olmakta fayda vard\u0131r. Markan\u0131z kimli\u011finizin bir par\u00e7as\u0131 haline gelecektir. Markay\u0131 de\u011fi\u015ftirmek her a\u00e7\u0131dan maliyetlidir.<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" title=\"Franchise Ba\u015fvuru Formu\" aria-label=\"Franchise Ba\u015fvuru Formu\" href=\"https:\/\/www.americanlife.com.tr\/franchise\/\"><span class=\"fusion-button-text\">Franchise Ba\u015fvuru Formu<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":25238,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,82],"tags":[],"_links":{"self":[{"href":"https:\/\/www.americanlife.com.tr\/wp-json\/wp\/v2\/posts\/23066"}],"collection":[{"href":"https:\/\/www.americanlife.com.tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.americanlife.com.tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.americanlife.com.tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.americanlife.com.tr\/wp-json\/wp\/v2\/comments?post=23066"}],"version-history":[{"count":0,"href":"https:\/\/www.americanlife.com.tr\/wp-json\/wp\/v2\/posts\/23066\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.americanlife.com.tr\/wp-json\/wp\/v2\/media\/25238"}],"wp:attachment":[{"href":"https:\/\/www.americanlife.com.tr\/wp-json\/wp\/v2\/media?parent=23066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.americanlife.com.tr\/wp-json\/wp\/v2\/categories?post=23066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.americanlife.com.tr\/wp-json\/wp\/v2\/tags?post=23066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}